FromConcepttoCulture:ScalingArtistIPforaGlobalStage
Creative Producer and IP Architect with 10+ years of experience driving global K-pop expansion and content strategy. Expertise spans foundational roles at SM Entertainment’s International Business Team to co-founding and leading the innovative girl group YOUNG POSSE.
Specializes in building scalable, high-impact intellectual properties from the ground up, with a proven track record of producing visual content with over 100M views.
Proficient in managing multi-million KRW budgets while delivering innovative, song-driven music video concepts and developing robust creative infrastructures that bridge music and global brand identity.